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Wednesday, October 15, 2008

Video games feature ads for Obama's campaign


WASHINGTON - Too busy playing video games to watch presidential ads on television? Barack Obama has found you, too, by becoming the first presidential candidate to buy ad space inside a game. Nine video games from Electronic Arts Inc., ranging from the extremely popular "Madden 09" football game to the street racing "Burnout: Paradise," feature in-game ads from the Obama campaign. The ads—they appear on billboards and other signage—remind players that early voting has begun and plug a campaign Web site.
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